One team, one room
Strategy, design, film and engineering sit together. Nothing is briefed across a gap, because a brief across a gap is where intent gets lost.
The studio
Small on purpose.
A studio grows by taking more work. We decided early that we would rather grow by doing better work, which puts a hard ceiling on how many clients we can carry at once.
Image pendingWho Razar is, how the studio is organised, and why it is built the way it is.
How we got here
Razar started because the work we were being asked to produce elsewhere kept arriving at eighty percent and shipping anyway. Not because anyone was careless — because nobody was structurally responsible for the last twenty.
So the studio is organised around that gap. Fewer clients than we could take. Longer schedules where the work needs them. A production standard that is written down, and a review step that nothing skips.
It is a slower way to run an agency and a considerably better way to make things.
What that means in practice
Native, not translated
Kurdish, Arabic, Turkish and English are all written by people who read them natively. None of them is a version of another.
We stay after launch
The report comes without being asked, and it says what we would change. A campaign that ended is not a project that finished.
Credit is not optional
Every person who worked on a project is named on it. Publicly.
How we work
Quality is not a department.
Six commitments. We put them in writing because standards that are not written down are preferences.
The last ten percent is the work
Anyone can get a project to eighty percent. We are paid for the part after that: the retouch nobody asked for, the fourth round of type, the export nobody would have questioned.
One standard, every language
The Kurdish version is not the English version with the text swapped. It is typeset, kerned and rewritten by someone who reads it natively.
We show the numbers
Reach, cost per result, conversion. If a campaign underperformed, that appears in the report before you have to ask for it.
The credit goes to the people
Every case study names the director, the photographer, the retoucher, the developer. Uncredited work is the fastest way to lose the people who made it good.
We say no
To briefs we cannot do well, to timelines that guarantee a bad result, and to ideas of our own that stopped working halfway through.
Nothing leaves without a second pair of eyes
No file, post, print-ready PDF or deploy goes out reviewed only by the person who made it. Not once.
The people
Roles rather than a headcount. We would rather tell you exactly who would be on your project than list a directory.
Image pendingTeam profiles are being photographed.
Image pendingTeam profiles are being photographed.
Image pendingTeam profiles are being photographed.
Image pendingTeam profiles are being photographed.
Working here
We hire slowly.
There is rarely an open position. There is always an open inbox — if you are unusually good at one of the five disciplines, write to us with the work, not the CV.
Send us your workNext step
Tell us what you are launching.
Use the planner to sketch the scope and get an honest range in your currency, or just write to us. Both reach the same three people.