What we do

Five disciplines. One standard.

Each of these can be bought on its own. They are described separately because they are separate crafts — not because we recommend splitting them.

The process

Coil, then strike.

A ball python spends most of its energy waiting and almost none striking. That is the ratio we work to: long on understanding, short and exact on execution.

  1. 011–2 weeks

    Listen

    Interviews with your team and your customers, a look at the last two years of your marketing, and an honest read of where the brand actually sits.

  2. 022–3 weeks

    Position

    One sentence that says who this is for and why it wins. Everything downstream is judged against it.

  3. 033–6 weeks

    Design

    Identity, campaign concept and the system that carries them. Presented in context, never as a logo on a white slide.

  4. 042–8 weeks

    Produce

    Shoot, build, typeset, engineer. This is the phase clients see least and where the standard is actually set.

  5. 05Ongoing

    Launch

    Media live, site deployed, team trained. Then we measure it and tell you what we would change.

Next step

Tell us what you are launching.

Use the planner to sketch the scope and get an honest range in your currency, or just write to us. Both reach the same three people.

projects@razaradvertising.com+964 750 000 0000