Advertising · Branding · Marketing · Web
Razar is an advertising and brand studio. We build campaigns, identities and digital products with a level of finish most agencies keep for their own portfolio.
Erbil · Kurdistan Region of Iraq · Working worldwide
Who we are
Most work fails in the last ten percent. The idea was right, the strategy was sound, and then the retouching was rushed, the kerning was left at default, the export was compressed, the launch slipped. Nobody notices the ten percent that is missing. They only notice that the thing feels cheap.
We are organised around not letting that happen. Fewer clients. Longer timelines where the work needs them. A production standard that does not move when the deadline does.
120+
Campaigns delivered
48
Brands built from zero
9
Years in the market
4
Languages we work in
What we do
We take a brand from the strategy that justifies it to the film, the identity and the website that carry it. You can hire us for one. Most clients end up hiring us for all five.
Selected work
Every case includes the thinking, the numbers and the people who made it — not just the pretty frames.
A flagship store opening in Erbil, launched simultaneously in Kurdish, Arabic and English without three separate campaigns.
168%Opening-week footfall against target
How we work
Six commitments. We put them in writing because standards that are not written down are preferences.
Read the manifestoAnyone can get a project to eighty percent. We are paid for the part after that: the retouch nobody asked for, the fourth round of type, the export nobody would have questioned.
The Kurdish version is not the English version with the text swapped. It is typeset, kerned and rewritten by someone who reads it natively.
Reach, cost per result, conversion. If a campaign underperformed, that appears in the report before you have to ask for it.
The process
A ball python spends most of its energy waiting and almost none striking. That is the ratio we work to: long on understanding, short and exact on execution.
Interviews with your team and your customers, a look at the last two years of your marketing, and an honest read of where the brand actually sits.
One sentence that says who this is for and why it wins. Everything downstream is judged against it.
Identity, campaign concept and the system that carries them. Presented in context, never as a logo on a white slide.
Shoot, build, typeset, engineer. This is the phase clients see least and where the standard is actually set.
Media live, site deployed, team trained. Then we measure it and tell you what we would change.
Showreel
Films, campaigns and launches, cut together. The full library lives on our video platform.
Open the video libraryOpens in a new tabTrusted by
Retail, hospitality, real estate, telecoms, health and public sector — across the Kurdistan Region, Iraq and the Gulf.
Client marks are added with each brand’s written permission.
Next step
Use the planner to sketch the scope and get an honest range in your currency, or just write to us. Both reach the same three people.