RAZAR ADVERTISING — LOGO PACK
razaradvertising.com  ·  press@razaradvertising.com

CONTENTS
  svg/razar-logo.svg            Primary lockup, gold. Use this unless you have a reason not to.
  svg/razar-mark.svg            Mark only, gold.
  svg/razar-mark-compact.svg    Mark reduced to its outer contour. For anything below 40px.
  svg/razar-wordmark.svg        Wordmark only, gold.
  svg/razar-logo-black.svg      Single-colour lockup, obsidian. For light grounds and print.
  svg/razar-logo-white.svg      Single-colour lockup, ivory. For dark grounds.
  png/                          The same artwork rasterised, transparent background.

Prefer the SVGs. They are the artwork; the PNGs are a rendering of it.

HOW TO USE THE MARK
  1. Use the supplied files. Do not redraw, re-trace or recolour the mark.
  2. Keep clear space of at least the height of the serpent's eye on all sides.
  3. Minimum size is 24px on screen and 8mm in print. Below that, use the
     compact mark.
  4. Do not place the gold mark on a mid-tone background. Use the light version
     on anything lighter than 40% grey.
  5. Do not rotate, skew, outline, add a shadow to, or animate the mark without
     asking.

These are not preferences. A mark that is redrawn is no longer the mark.

COLOUR
  Obsidian   #0A0A11   Background
  Void       #040407   Deep ground
  Gold       #D4AF37   Primary accent
  Champagne  #FDF8CE   Specular
  Bronze     #8A6A1A   Shadow metal
  Umber      #3B2A17   Python saddle
  Cream      #EBE0C6   Python flecking
  Ivory      #F6F2E9   Light theme paper

Anything not covered here — co-branding, merchandise, broadcast — ask first.
